The WeddingPro Blog

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Educating Wedding Professionals Podcast

The Value of Continuing Education for Wedding Pros

We know education is vital for your business and you, but between replying to leads, creating content and actually servicing weddings, it can seem impossible to find the time. That’s why WeddingPro Educator Andrea Eppolito and Marketing Director for The Knot Worldwide, Meghan Brown, sat down to discuss the value of education for wedding pros…

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Marketing Strategy

How Event Shoppe Chicago Used The Knot and WeddingWire To Go From Two Weddings to Being Fully Booked

“We use The Knot and WeddingWire as a way to get in front of couples and gain their trust because...
Consumer insights on wedding planning
Wedding Insights Your Couples

A Wedding Planner’s Look at the 2021 Real Weddings Study

How often do you wish there were a Magic 8 Ball you could simply shake and get the answers to...
The Knot Real Wedding Study Couple Insights
Wedding Insights Your Couples

The Knot Real Weddings Study Webinar Recap: What Pros Need to Know

As a wedding pro, one of the top questions that should be on your mind is, “What do couples in...

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pricing for couples online
Communication Pricing Your Couples

How to Educate Couples About Your Pricing

Pricing is one of the most complicated topics for any wedding pro. Price your services too low, and it’s hard...
advertising content branding
Marketing Strategy

4 Ways to Boost Your Advertising

Advertising your wedding business isn’t for the faint of heart, but once you get the hang of it, it is...
Marketing Strategy

6 Ways to Refresh Your Advertising Strategy

As an advertising pro, you’ve likely developed a comprehensive plan that makes it easy for couples to find your wedding...
Advertising Self-Assessment Ideal client
Marketing Strategy

4 Ways to Meet Your Advertising Goals Consistently

Advertising is one of the best ways to expose your wedding business to new audiences. Once mastered, it’s also a...
Self-Assessment advertising quiz
Marketing Strategy

Self-Assessment: Where Are You on Your Advertising Journey?

As a wedding pro, one of your top priorities is to spread the word about your business to reach new...
Insights into your couples
Wedding Insights Your Couples

6 Articles That Will Give You More Insight into Your Couples

Understanding how couples approach wedding planning is the best way to tailor your services and messaging in order to attract...