The WeddingPro Blog

Keep up with what’s happening in our community to find the latest education, inspiration and industry trends. You’ll build real relationships and book more weddings!

How Carrie Kacen Artistry Uses The Knot and WeddingWire to Grow Her Business

“If I was a new vendor, I would sign up today!” – Carrie Kacen   Background and Challenges Carrie Kacen, the owner of Carrie Kacen Artistry, had always loved creating hair and makeup looks, but after she graduated from cosmetology school in 2002, she started to focus on wedding-looks specifically. “I just love creating hair…

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Entrepreneurship Management

What to do if Your Wedding Business is Fully Booked

Wedding boom or not, sometimes you can’t take on more clients   A lot of wedding business owners dream of...
Entrepreneurship Motivation

Black-Owned Businesses That Are Turning Heads in the Wedding Industry

In our line of work, we’re constantly interacting with pros who are truly exceptional. And, when we’re faced with this...
Storefront Storefront Tips

Support Diversity Filters 101: Everything You Need to Know

Diversity, equity and inclusion (DE&I) are the cornerstones of our values, and in order to make it easier for pros...

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Marketing Strategy

Getting the Most out Of Your Advertising Dollars: Tips/Advice from Your Perfect Bridesmaid

“Find the top-level investment that they can make work and go for it.” – Kimberly Morrill   Background and Challenges...
Client Experience Your Couples

Ultimate Guide to DEI in Your Wedding Business

DEI—diversity, equity and inclusion—has been a massive topic of conversation over the last few years, and for good reason. The...
Marketing Strategy

Don’t Think You Need a Content Strategy? Think Again

When you think about everything you do to serve each of your clients at the highest level, it’s likely all...
Storefront Storefront Tips

Want to Grow Your Business? You Can with The Knot and WeddingWire

Growing your wedding business is a labor of love. But just because the work you do requires grit and passion,...
Wedding Insights Your Couples

Avoid These 6 Assumptions: Customer Insights Reveal The Truth About Engaged Couples

It only makes sense to assume there is a direct correlation between the amount of time you have spent in...
Lead Replies Sales

What Happens if You Get Ghosted After Signing a Contract?

It happens to most pros. You’ve exchanged a few emails with an inquiring couple and even had a consultation with...