Small Business, Big Moves: Your Success Toolkit
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It’s that time of year—Small Business Week! We know you pour your heart and soul into creating unforgettable moments for couples, and It’s that time of year—Small Business Week! We know you pour your heart and soul into creating unforgettable moments for couples, and we’re here to cheer you on. While the team at WeddingPro celebrates you every day, we’re going the extra mile this week.
We’ve curated this toolkit to help your business grow, no matter what stage. Get ready to supercharge your marketing, turn leads into dream clients and watch your business blossom.
1. Get legit, get ready
Just starting out? Welcome to the party! Let’s start by building a rock-solid wedding business plan (with a little help from your friends at WeddingPro, of course!). Start by ensuring your business is legit before you jump into taking bookings and conquering the world.
How to Make Your Wedding Business Legit includes everything you need to register your business, create contracts and set up your business bank account.
2. Work smarter, not harder
As a small business owner, you wear so many hats. But it’s impossible to be an expert in every aspect of business. One aspect many business owners loathe is bookkeeping. If numbers aren’t exactly your thing, don’t worry, we’re here to simplify things for you.
Small Business Bookkeeping: How to Make Your Wedding Business Finances a Breeze offers tips to stay on top of your accounting and expenses. You work hard enough—let these tools work for you!
3. Market like a pro
When you’re brainstorming business plans, remember that marketing is your superpower. We’ve compiled our favorite articles to help get your marketing plan organized, meet potential clients and shine online.
- Social Media Do’s and Don’ts: Need ideas to get the most out of your posting? Brush up with these tips, tricks and common pitfalls business owners make when marketing online.
- SEO Tips for Wedding Businesses: SEO consultant and WeddingPro Educator, Sara Dunn, shared pro tips and tricks for your business’s SEO.
- 10 Types of Marketing Collateral All Wedding Pros Need: As a small business owner, it can be hard to know where to begin marketing your business. To help, we’ve put together this list of marketing materials to help get the word out about your business.
4. Convert with confidence
As a wedding vendor, one of your main priorities is getting stronger leads and booking more couples. The most effective way to do this is by optimizing your Storefronts on The Knot and WeddingWire. When looking for the perfect match, couples want to see:
- Content: Photos and examples of your work
- Credibility: Awards, accolades and reviews from past clients
- Communication: Fast, clear communication when they reach out
Storefronts help you stand out and connect with couples looking for your exact skillset for their magical day!
Need inspo? Check out these Storefronts We Love to see how other wedding vendors put their best foot forward with their Storefronts.
5. Avoid the burnout, build for longevity
Mistakes happen, and while some are learning experiences, others can be avoided. We’ve made a list for you of The Top 10 Pitfalls Wedding Vendors Make—And What to Do Instead, so all you have to do is read through it and take the advice that speaks to you and your wedding business plan.
Shining a spotlight on you
Small businesses are the backbone of the wedding industry. During this weeklong celebration, we want you to feel the love, passion and appreciation we have for businesses like yours—because your business is at the heart of ours.
As always, WeddingPro is here to help you learn, grow and flourish. Throughout National Small Business Week, we’re shining a spotlight on vendors and showing appreciation. Follow along on Instagram for more educational content, gift giveaways and other surprises along the way. Here’s to you!
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