Marketing

How Event Shoppe Chicago Used The Knot and WeddingWire To Go From Two Weddings to Being Fully Booked

“We use The Knot and WeddingWire as a way to get in front of couples and gain their trust because it is such a trustworthy brand.”   Background and Challenges Owning a small wedding business, especially if it’s located in a saturated market, can seem like an uphill battle. That’s the position that Jennifer Price,…

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advertising content branding
Marketing Strategy

4 Ways to Boost Your Advertising

Advertising your wedding business isn’t for the faint of heart, but once you get the hang of it, it is...
Marketing Strategy

6 Ways to Refresh Your Advertising Strategy

As an advertising pro, you’ve likely developed a comprehensive plan that makes it easy for couples to find your wedding...
Advertising Self-Assessment Ideal client
Marketing Strategy

4 Ways to Meet Your Advertising Goals Consistently

Advertising is one of the best ways to expose your wedding business to new audiences. Once mastered, it’s also a...
Self-Assessment advertising quiz
Marketing Strategy

Self-Assessment: Where Are You on Your Advertising Journey?

As a wedding pro, one of your top priorities is to spread the word about your business to reach new...
Marketing Social Media

Social Media for Small Wedding Businesses: How to Get the Most out of Your Social Content in the Least Amount of Time

Social media has made it possible for wedding pros to engage with their audience frequently and in real-time, allowing them...
Marketing Strategy

How to Capture Wedding Leads at Every Stage of the Marketing Funnel

When it comes to building brand awareness and reaching your ideal couples, nothing has the same impact as a brilliantly...
Branding Marketing

How to Get Photos When You’re Not a Photographer

Build your brand with styled shoots, a wedding portfolio and more   Visuals are very important in the wedding industry....
Marketing Strategy

How Carrie Kacen Artistry Uses The Knot and WeddingWire to Grow Her Business

“If I was a new vendor, I would sign up today!” – Carrie Kacen   Background and Challenges Carrie Kacen,...
Marketing Strategy

Getting the Most out Of Your Advertising Dollars: Tips/Advice from Your Perfect Bridesmaid

“Find the top-level investment that they can make work and go for it.” – Kimberly Morrill   Background and Challenges...