Marketing

The Dos and Don’ts of Email Marketing

Email marketing is one of the best ways to keep a brand top of mind. Even though it is a widely used marketing tool across most industries, it’s not something many wedding business owners consider. Today, then, we wanted to empower you with all the pro tips you need to leverage this effective tool—and really…

woman on laptop working on her media kit

Marketing PR

How to Make a Media Kit for Your Wedding Business

There are lots of ways to build your brand in the wedding industry, and that’s one of the reasons so...

advertising your wedding business to this alternative couple

Marketing Strategy

5 Iconic Halloween Movie Scenes That Will Inspire You to Advertise Your Wedding Business to Unconventional Couples

Happy Halloween! We know that there are quite a few couples out there who like to ditch the traditional white...

Wedding planner advertising with the knot

Marketing Strategy

Why The Knot and WeddingWire are the Best Advertising Platforms for Wedding Planners

Wedding planners are in a unique position within the ecosystem of the wedding industry because the sooner you get hired...

couple receiving gift - surprise and delight marketing

Client Experience Marketing Your Couples

Ways to Use Surprise and Delight Marketing With Your Couples

Every day, you’re trying to go above and beyond for each of your couples. You think of ways you can...

woman on laptop working on content strategy

Marketing Strategy

Is Your Website’s Content Strategy Helping or Hurting You?

You know your website is an integral part of your business, but if we go further than that, our guess...

Woman referring a wedding business through word of mouth to friend

Marketing Strategy

You Have to Stay Top of Mind to Maximize Referrals

Tips to help you get more word-of-mouth wedding leads Poll any number of wedding pros about referrals from past...

The Treasury Collection Venue turning leads into bookings

Marketing Strategy

How The Treasury Venue Collection Uses The Knot and WeddingWire To Turn Their Leads Into Bookings

“One of the biggest reasons I would recommend advertising on The Knot and WeddingWire is because they deliver results. Not...

Marketing Strategy

Why The Knot and WeddingWire are the Best Advertising Platforms for Wedding Venues

Building a successful wedding venue doesn’t happen by chance. It takes strategic growth, thoughtful management, high-touch customer service and a...

Marketing Strategy

Creative Ways to Use Mood Boards in Your Marketing

When it comes to your marketing messages, one of the most important ones to be consistent with is how you...