Marketing

How Carrie Kacen Artistry Uses The Knot and WeddingWire to Grow Her Business

“If I was a new vendor, I would sign up today!” – Carrie Kacen   Background and Challenges Carrie Kacen, the owner of Carrie Kacen Artistry, had always loved creating hair and makeup looks, but after she graduated from cosmetology school in 2002, she started to focus on wedding-looks specifically. “I just love creating hair…

Read more
Marketing Strategy

Getting the Most out Of Your Advertising Dollars: Tips/Advice from Your Perfect Bridesmaid

“Find the top-level investment that they can make work and go for it.” – Kimberly Morrill   Background and Challenges...
Marketing Strategy

Don’t Think You Need a Content Strategy? Think Again

When you think about everything you do to serve each of your clients at the highest level, it’s likely all...
Marketing Social Media

Andrea Eppolito’s Top Tips on Creating Social Media Content with Confidence

“Everything we do is content.” – Andrea Eppolito Social media is an excellent tool for promoting your wedding business (alongside...
Pinterest FAQ
Marketing Social Media

Your Questions About Pinterest, Answered

When you think about ways to build your brand on the internet, there is no shortage of options. And between...
Marketing Website

How to Make Your Website Shine this Engagement Season

Your website is one of the first impressions people will have of your wedding business. So, with that in mind,...
Marketing Strategy

What You Can Learn From Your Client Reviews

When it comes to things that can really help you market your wedding business, client reviews are worth their weight...
Marketing Social Media

A Wedding Pro’s Guide to Instagram Reels and TikTok

When it comes to marketing your wedding business, there always seems to be something new to try. And, while you...
Email Marketing

How to Create a Strong Email Signature

If we asked you which communication channel you use the most with your clients, what would it be? If we...
Branding Marketing

Wish You Had More Consistent Branding? Start Here.

If you think about the things you have to do and what is hard, having consistent branding might be near...