Marketing

Florist using local marketing to promote her business

Local Marketing Ideas That Help You Get Found by Couples

As you’re building your wedding business, it’s common to feel overwhelmed at the thought of coming up with a plan. And we get why—all of a sudden, you need to make marketing decisions, but it might be the first time you’ve ever had to think about marketing. So, you figure just getting your business on…

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marketing ideas to try
Marketing Strategy

Marketing Ideas to Spark Your Creativity

Marketing your wedding business takes a lot of creativity; even if you consider yourself the most creative person in the...
creating content
Marketing Social Media

Content Creation Hacks to Save Time

It’s essential to manage your time efficiently when running a wedding business, because there are always things to do. From...
Calls to action
Marketing Strategy

Not Using Calls to Action? Your Sales Copy is Missing a Key Component

Something that makes writing stressful for a lot of people is the pressure of having what you write encourage the...
Everything you need to know about Flat Lays
Branding Marketing

A Wedding Pro’s Guide to Flat Lays

It wasn’t too long ago when most wedding pros couldn’t tell you what a flat lay was—even though photographers have...
Marketing Social Media

Think Social Media is a Replacement For Advertising? Think Again.

In Social Media for Small Businesses, we talked a lot about why and how wedding business owners can use social...
Marketing Strategy

How Event Shoppe Chicago Used The Knot and WeddingWire To Go From Two Weddings to Being Fully Booked

“We use The Knot and WeddingWire as a way to get in front of couples and gain their trust because...
advertising content branding
Marketing Strategy

4 Ways to Boost Your Advertising

Advertising your wedding business isn’t for the faint of heart, but once you get the hang of it, it is...
Marketing Strategy

6 Ways to Refresh Your Advertising Strategy

As an advertising pro, you’ve likely developed a comprehensive plan that makes it easy for couples to find your wedding...
Advertising Self-Assessment Ideal client
Marketing Strategy

4 Ways to Meet Your Advertising Goals Consistently

Advertising is one of the best ways to expose your wedding business to new audiences. Once mastered, it’s also a...